Digital Marketing service is an investment, like any other for your business. Working with a digital marketing agency or developing an in-house team are the two primary options when it comes to online marketing.
Choosing between the two is a one-tier task! You must make a measured and well-considered approach based on what is best for your company’s online presence.
What is the difference between an in-house team vs. a Digital Marketing agency?
To advertise your company, you hire internal online marketing experts. You interview and hire a team of specialists who work in your office and is solely responsible for the internet marketing of your company.
If you are hiring a team then you need an SEO expert, a Google Ads specialist, a content writer, a graphic designer, a web developer, and also a social media expert. You cannot expect one person who can manage all of the above roles. If any one of them leaves then your team will become incomplete and this will impact your business. If you have the bandwidth to hire 6-7 people and enough work to assign them then an internal team can be beneficial for you.
On the other hand, when you hire external or outsourced digital marketing services in Gurgaon then you pay them to market your company. You’re collaborating with a team of marketing experts to create online marketing strategies that will help your business achieve its objectives.
The majority of digital marketers prefer to work with agencies over in-house teams as they get more exposure to a variety of projects in agencies. In an agency, there are collaborative efforts and also the advantage of experience.
Here are seven aspects to think about while deciding which one to choose:
1. Cost
The primary goal of any type of business is to make money and profit. That also entails judicious use of the company’s funds.
If you’re thinking about hiring an in-house staff, keep in mind that you’ll have to pay for each person. At this price, though, you’ll receive a completely devoted team of digital marketers at your disposal. The in-house marketing team would be completely under your control.
If you hire a digital marketing company, you will undoubtedly save money and get qualified experts on board to help in building your brand. However, you’d have to let go of the controls a little to save money because a third company would be handling your online platforms.
2. Difference in Skill Sets
You’ll need to locate employees who are skilled in web design, SEO, social media marketing, and other internet marketing skills to produce unique ad campaigns and more when employing an in-house marketing team. It’s not always possible to find someone who possesses all of these abilities. When dealing with an in-house marketing team, you’ll be responsible for paying each and every person involved.
This is the moment to look for digital marketing packages to handle your marketing needs. When working with an internet marketing agency, you will pay the company as a whole, rather than each individual who participates in the project.
You can be confident that you will experience successful results if you pick a digital marketing agency in Gurugram that recruits people who are experts in specific disciplines of performance marketing.
3. Your core values and goals
Hiring a full-time marketing executive would imply that he or she would devote all of their time and effort to accomplishing your objectives, closely following your values, culture, and vision under your guidance.
Marketing agencies, on the other hand, will work as per their standards and processes because they would have several clients to cater to at the same time.
4. Newer Technology and Methodologies
We are all aware that the world is fast-changing, particularly in the domain of technology and the digital realm. As a marketing agency, they would be the first to receive and test these upgrades. These concepts and technological advancements could be exactly what your company needs to become more visible.
Your in-house marketing staff, no matter how innovative, due to lack of exposure, may not always have quick access to upcoming technology, innovations, and ideas.
5. Your budget
You might believe that hiring a full-time in-house marketing team will save you money over time. However, since all employees on the teamwork for your project only, the entire manpower cost is to be borne by you.
Hiring an agency, on the other hand, optimizes your spending as the cost of manpower gets distributed across multiple projects.
6. Make a Quick start
Team building is a time taking process. It may take a few months to have the right people in place on an in-house team while in the case of an agency teams are readily available to get going with your assignment. The opportunity cost of delay can be huge sometimes and it may be better to get started with an Agency. As the campaign scales, if needed, it may be shifted in-house gradually later.
7. Tools Needed
While eCommerce digital marketing is effective, it is not as simple as traditional marketing. To manage your marketing efforts, you’ll need specialized tools and services provided by various organizations and businesses. CRM tools, SEO tools, automation tools, and other tools are among them. The majority of these are either not free or only partially free.
A marketing agency will already have these tools because this is exactly what their job entails. You might have to pay a lump sum for the package you choose without having to invest in anything extra.
Hiring an in-house marketing team and purchasing these tools may put extra strain on your finances. However, in the long term, it may be beneficial if the team makes good use of the tools.
In conclusion, whether you should outsource your online marketing to a digital marketing company or establish an in-house marketing team depends entirely on what works best at the time and would benefit your company’s future.
If you believe your company requires a devoted group of employees that are well-versed in your company’s principles and morals, and you have the financial resources to construct a team from the ground up, an in-house marketing team may be the answer. Big firms usually prefer their own in-house team.
If you don’t have the funds or you are just a startup and are prepared to work with flexible deadlines, hiring a digital marketing firm may be the best solution for your company, and can go for an in-house team after you have scaled your business.
So carefully consider and make an informed choice!
